Your Options for Designing and Producing Business Cards

If you are just starting out in business you may have limited funds.  You also might have limited experience.  In any event the Internet is alive and well.

PsPrint, Moo.com, and U-Printing are just 3 options where they have pre-designed business card templates for you to simply fill in your basic information and in a few days your new business cards will show up in the mail.

If you have a basic software program like Microsoft Publisher you will find a number of templates that will only take a few minutes to complete and then you can buy perforated business card stock at the local office supply store (www.staples.com) or (www.officedepot.com).  And many times the stock you buy will have easy instructions for setting up your own business cards,

The downside to running cards through your own printer is the weight of the stock.  The perforated products will do but heavier card stock is better for most marketing goals.  Do not run too heavy of a stock through your home or office printer.

If one of the above options doesn't work for you you will need to hire a graphic designer.  For simply designs almost any you find will do the trick.  With design in hand you are ready to go to the local printer (or even one of the office supply stores).  WARNING ... when you are working with a designer it is best that you first talk with the printer.  Graphic designers are typically VERY creative and equally well known to not give ANY or little consideration to the printing process.  Most printers will be able to recommend a graphic artist that understands the printing process as well.

WARNING ... proofing and quantity.

For any first round of any new design, make sure you see a proof and take 24-hours to review and re-review the proof - especially for the very first time.  And make sure the proof copy is color and that you see a sample of the paper whenever possible.

Also, when desiging business cards make sure you give thought to letterhead and envelopes (eps).  This does not automatically mean they have to match but they should have some level of compatability.

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