Protect Your Business from Social Media Spoof
Connection between social media and business has grown increasingly combined. More business owners are encouraging staff members to market their message and brand through social media tools like Facebook, Twitter, and other online social networking sites. The voice of the employee provide the perfect opportunity to build and promote the business brand through insightful and positive interaction with both clients and potential clients, also known as social media marketing. While useful for business marketing strategy, without proper implementation, the strategy can also land businesses in compromising situations.
Social media marketing, although deemed good for business by many, the bottom-line and sensitivity of the business structure remains the same: (1) protect the public reputation of the company; (2) protect internal and confidential data from leaking publicly; and (3) protect the integrity of the corporate culture. Information is continuously flowing in and out of a business to and from staff members; therefore, several guidelines are necessary to outline the dos and don'ts and mitigate the risk of potential intellectual property loss or corporate humiliation.
Whether working personally or professionally, staff members have a responsibility to manage self-control and public behavior respectfully, uphold the integrity of their employer, protect the privacy of consumers, protect the integrity of the business' trademarks and logos, and use the tools of technology and communication responsibly.
Social Media Policy
Effective social media policies set the guidelines not only for what employees cannot do, it also set the tone for best practices and things they can do, personally and professionally. The policy documents the terms of usage while posting on social media sites, multimedia site, blogs, and wikis. The policy addresses the terms of usage, both during the employment relationship and after the employment, relationship has ended. Social media policy prohibits the disclosure of confidential and proprietary information in postings and non-company email communications. Staff members may not comment on any aspect of the business as representative or implied representation without prior authorization. Staff members are not to compromise the privacy of consumers, colleagues, or any other affiliated entity without prior authorization.
Training and Signature of Agreement
Social media policy is useless unless staff members are aware of the policy and agree to adhere to the rules. To implement the policy, distribute a copy of the new policy or email a link to the new policy for staff members to reference and read. Educating staff members on the new social media policy can reduce the number of avoidable mistakes. Afterwards, provide training on the etiquette of social media usage, review the guidelines of the new policy, and address any questions or misunderstandings. Staff members should be required to sign and document their agreement to the terms of the policy and adherence to usage.
Social Media Policy Examples
Examples of other social media policies, [socialmediagovernance.com/policies.php] is an online database with over 100 social media policies from companies, governments, and non-profits.